Evidence-backed brand profile

Betterment

Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.

Open the complete brand extractionVisit betterment.com

Brand colors

Interstellar Blue
primary#000B50
Royal Blue
accent#1D6AE5
Tuscan Sun
accent#FFDB4D
Cascade Twilight
accent#124598
Fly Away
accent#8FB5F2
White
background#FFFFFF
Lead
background#212121
Lucky Grey
background#757575

Typography

  • GT America
    title · custom
  • Helvetica Neue
    title · custom
  • Season Mix
    body · custom
  • Inter
    body · google
  • GT America Light
    body · custom
  • GT America Extended
    title · custom
  • GT America Black
    body · custom
  • GT America Compressed Medium Italic
    body · custom
  • Source Serif 4
    body · google
  • GT America Compressed Bold Italic
    body · custom
  • Season Mix Italic
    body · custom
  • Georgia
    body · system

Profile evidence

Domain
betterment.com
Quality
100%
Extracted

Sweep history

  • · Scheduled sweep · 100%
    Brand evidence was refreshed with no prior comparison.