Evidence-backed brand profile

The Economist

Know which way is up. Trusted daily reporting and news analysis. Make sense of politics, economics, business and technology with articles, podcasts and videos.

Open the complete brand extractionVisit economist.com

Brand colors

Passion for Revenge
primary#E3120B
Stonewash
accent#73859F
Camellia
accent#F66459
Rustling Leaves
accent#AB6460
Wondrous Wisteria
accent#98A5E6
White
background#FFFFFF
Total Eclipse
background#2B333F
Black
background#000000

Typography

  • EconomistSans
    title · custom
  • VideoJS
    body · custom
  • EconomistSerif
    title · custom
  • Georgia
    title · system
  • Times
    title · system
  • Times New Roman
    title · system
  • GTZirkon
    body · custom
  • SundayClarendon
    body · custom
  • EconomistSansHeadline
    body · custom
  • EconomistSerifDisplay
    body · custom
  • EconomistSansOsF
    body · custom
  • EconomistSansLF
    body · custom
  • EconomistSerifLF
    body · custom
  • EconomistSerifOsF
    body · custom
  • EconomistSansSC
    body · custom
  • EconomistSerifSC
    body · custom
  • TWANeue
    body · custom
  • Impact
    body · system
  • Haettenschweiler
    body · custom
  • Franklin Gothic Bold
    body · custom
  • Helvetica Inserat
    body · custom
  • Arial Black
    body · custom
  • ITC Lubalin Graph
    body · custom
  • Rockwell
    body · custom
  • EcoPict
    body · custom
  • Narrowfat
    body · custom
  • NarrowfatStencil
    body · custom
  • TWANeueAlt
    body · custom
  • TWANeueRounded
    body · custom
  • EconSansOS
    body · custom
  • EconSansOSSec
    body · custom
  • proxima-nova
    body · custom
  • Charcoal
    body · custom

Profile evidence

Domain
economist.com
Quality
100%
Founded
1843
Extracted

Sweep history

  • · Scheduled sweep · 100%
    Palette changed.