Evidence-backed brand profile

SoFi

Why do 12.6M members trust SoFi? Financial solutions for school, marriage, starting a family, home buying, retirement, or whatever’s next. Member FDIC.

Open the complete brand extractionVisit sofi.com

Brand colors

Blue Ocean
primary#00A2C6
Blue Fjord
accent#006B87
Silent Orbit
accent#1F1645
Aromatic Herbs
accent#9CCB3B
Galactic Federation
accent#320070
White
background#FFFFFF
Dreamless Sleep
background#121212
Black Panther
background#424242

Typography

  • TT Norms
    body · custom
  • Lucida Grande
    body · system
  • Larsseit
    body · custom
  • Material Symbols Outlined
    body · google
  • superscript
    body · custom
  • Larsseit-Bold
    body · custom

Profile evidence

Domain
sofi.com
Quality
100%
Extracted

Sweep history

  • · Scheduled sweep · 100%
    Palette changed.