Evidence-backed brand profile

SumUp - A Better Way to Get Paid

Millions of small businesses use SumUp for affordable and easy to use payment solutions. Shop our inventory of POS systems or get a demo today.

Open the complete brand extractionVisit sumup.com

Brand colors

Vaporwave
primary#FF61F2
Eternal Summer
accent#F8E509
Barberry
accent#F31830
Midnight in Tokyo
accent#00008B
Nightly Voyager
accent#3A1037
Fennec Fox
background#D9D6C7
Umbra
background#1E1C1C
Acoustic Brown
background#726767

Typography

  • Roboto
    body · custom
  • SumUp Narrow
    body · custom
  • SumUp Narrow fallback
    body · custom
  • SumUp Black
    body · custom
  • SumUp Black fallback
    body · custom
  • Menlo
    body · custom
  • Consolas
    body · custom
  • Monaco
    body · custom
  • Liberation Mono
    body · custom
  • Lucida Console
    body · system

Profile evidence

Domain
sumup.com
Quality
96%
Extracted

Sweep history

  • · Material change found · 96%
    Palette changed; typography changed; preferred logo changed.
  • · Scheduled sweep · 100%
    Brand evidence was refreshed with no prior comparison.